Meet the Makers
Diverse, creative, and influential. Get to know our roster of trendsetting talent.
Lily
Where do you find inspiration?
I find inspiration in everything and everyone around me. I try and put myself with people who support me and reciprocate a good and healthy friendship. I am blessed to feel so confident with all of the people in my life.
What are your favorite types of content to create?
I love skincare, equality, animals, hair care, networking, all things girly, and sports.
Kelly
What is your favorite thing about being a content creator?
I love that I can tap into my passions wholeheartedly while also building a community of amazing people that resonate with me. Likewise, the connections and friendships formulated over the years are what I value most.
Do you have advice for building relationships with brands?
I tend to follow some of my favorite brands and love to interact with the content they share on social. Most of the time, that engagement can also lead to natural visibility with brands.
Caitlin
What tips would you give fellow creators?
My biggest tip is to be yourself and to post content that is true to you! Being authentic with what you post will only bring the right people to your corner.
How do you balance content creation with a full-time job?
Making the most of my time and batch shooting when I can! Also, giving myself needed breaks because it can be hard “working around the clock!”
Tori
What do you wish more brands knew about Gen Z influencers?
I wish more brands would understand that my generation does notice when people are and are not being authentic or genuine about a product. I also wish that more companies and brands would acknowledge that micro-influencers work.
What do you love about the 28 ROW community?
I love how easy it is to work with brands through 28 Row. I joined 28 Row in 2018 when I was just getting my start in influencing, and the amount of support is unmatched. I've loved connecting with other like-minded women and seeing the community grow.
Sydney
What specific topics are you passionate about?
Sustainability, health (physical and mental), human rights, fashion, and skincare.
Describe how to best connect to your generation?
The connections we want to build are more than surface level. We seek to connect with others on a very personal level and care a lot about our craft and the work we do with the hopes of future jobs and opportunities.
Alexis
What kind of content do you like to make?
I'm passionate about diversity and inclusion, sustainability and I love to travel!
How would you describe 28 ROW influencers?
We are so creative and have talents encompassing a wide range of skills, especially in social media and content creation! We're also unique and have an undeniable passion for inclusivity, positivity, and self-expression!
Sara
What do you love about working with 28 ROW?
I love working with 28 ROW because the network allows me to grow professionally while connecting me to new friends and fellow creators. I love receiving support and opportunities and keeping the creative freedom to express myself.
What do you wish more brands understood about your generation?
I wish more companies understand that sustainability is a top priority for my generation. We prefer to support brands that are socially and environmentally responsible, looking at everything from how a product is sourced to its packaging.
Alexa
How do you feel about being a part of the 28 ROW?
I love being able to work with some of my favorite brands and having a supportive community to be a part of.
Do you feel marketers understand Gen Z?
I wish they understood that we are more curious and ambitious. We are not afraid to stand up for what we believe in.
28 ROW Management
In addition to our network of Gen Z influencers, we represent the brilliant content creators below.
