The Power of Gen Z

The Gen Z demographic is a powerhouse that makes up 40% of all consumers. Gen Zers are digital natives, and know an ad when they see one. Quickly swiping past ads before even seeing the brand name, the best way for brands to reach them is through their peers and influencers they trust.

28 ROW will help your brand reach Gen Z in the best way possible – content and campaigns by Gen Z, for Gen Z.

28 ROW Leadership

CINDY KRUPP

28 ROW Co-Founder and CEO and President of Krupp Group

One of the most trusted names in fashion marketing, Cindy Krupp, has more than 20 years of experience in brand strategy and public relations. Before founding Krupp Group, she rose through the ranks at Barneys New York, ultimately overseeing its PR department. There, Cindy developed her passion for launching high-end designer brands and honed her skill in working with nascent creative talent to conceive ideas that drive deep customer affinity. She believes in going with your gut, staying nimble, firing from all cylinders, and making it look effortless.

JANIE KARAS

28 ROW Co-Founder and COO

Janie Karas graduated from Emory University in 2016 with a B.S. in biology and women’s & gender studies. Janie began her career by building 28 ROW with Cindy. She knows the ins and outs of the influencer industry and leads all operations for 28 ROW.

Janie Karas graduated from Emory University in 2016 and began her career in Public Relations at Krupp Group. During her tenure there, Janie, along with Cindy, recognized the need for a Gen Z influencer network. Over the next few years, Janie dedicated herself to building this network, culminating in the official launch of 28 ROW in 2018.

Smiley face

Our
Values

Respect

We select talent not only for their creative potential but for their strength of character. The kindness, respect, and integrity our creators demonstrate in their daily lives is reflected in the content they create.

Authenticity

We believe that real results come from real connections. 28 ROW makers truly use and align with the brands they work with, building credibility for their audiences who look to them to dictate the trends.

Teamwork

Teamwork makes the dream work. We take a hands-on approach to turn your campaign goals into impactful results.

Our Community

We’re more than just a network, we’re a community. We take pride in the genuine sense of friendship and camaraderie shared amongst our roster of talent. Whether it’s spearheading trips together or catching up over brunch, we are a team whose love for what we do shines through as much in the work as it does IRL!

Press

Sister Companies

KRUPP GROUP

Established in 2005, by 28 ROW Co-Founder Cindy Krupp, Krupp Group is a full-service, fashion and lifestyle agency serving global clients from offices in New York City and Los Angeles.

STUDIO BEAUTY

Specializing In Beauty, Wellness and Personal Care, Studio Beauty is a PR supergroup of interdisciplinary experts who craft brand stories, establish thought leaders and build communities through media, social and experiential.