Our Story
When Cindy Krupp, founder of Krupp Group realized brands were struggling to reach the highly desirable yet elusive college and Gen Z demographic, she saw an opportunity to bridge the gap.
After teaming up with co-founder Janie Karas, the duo began curating a powerful roster of nano-influencers. With their results-driven approach, they used their influential Gen Z creators to drive brand growth and build authentic connections with their audiences. Thus, 28 ROW was born.