Sponsored posts
Organic seeding
UGC
Focus groups
Product testing
Survey administration
Events and activations
Sponsored posts
Organic seeding
UGC
Focus groups
Product testing
Survey administration
Events and activations
Sponsored posts
Organic seeding
UGC
Focus groups
Product testing
Survey administration
Events and activations
AUTHENTIC + CURATED
RELATIONSHIPS
We provide customized access to our network of diverse, trendsetting and outspoken college & Gen Z content creators.
FLEXIBILITY +
CUSTOMIZATION
One size does not fit all. Each campaign is highly customized to ensure optimal ROI.
WHITE GLOVE
SERVICE
We remove the guesswork on how to leverage this powerful audience, meeting your brand’s needs at every touch point.
Our Network is Nationwide
Comprised of carefully vetted content creators with highly engaged audiences
Our Clients
Meet Our Creators
Sydney
What specific topics are you passionate about?
Sustainability, health (physical and mental), human rights, fashion, and skincare.
Describe how to best connect to your generation?
The connections we want to build are more than surface level. We seek to connect with others on a very personal level and care a lot about our craft and the work we do with the hopes of future jobs and opportunities.
Alexis
What kind of content do you like to make?
I'm passionate about diversity and inclusion, sustainability and I love to travel!
How would you describe 28 ROW influencers?
We are so creative and have talents encompassing a wide range of skills, especially in social media and content creation! We're also unique and have an undeniable passion for inclusivity, positivity, and self-expression!
Sara
What do you love about working with 28 ROW?
I love working with 28 ROW because the network allows me to grow professionally while connecting me to new friends and fellow creators. I love receiving support and opportunities and keeping the creative freedom to express myself.
What do you wish more brands understood about your generation?
I wish more companies understand that sustainability is a top priority for my generation. We prefer to support brands that are socially and environmentally responsible, looking at everything from how a product is sourced to its packaging.
Alexa
How do you feel about being a part of the 28 ROW?
I love being able to work with some of my favorite brands and having a supportive community to be a part of.
Do you feel marketers understand Gen Z?
I wish they understood that we are more curious and ambitious. We are not afraid to stand up for what we believe in.
The Power of Gen Z
In the US, Gen Z accounts for a staggering 40% of the nation's consumers.
– The NPD Group
97% of Gen Zers use social media as their top source of shopping inspiration
– The Influencer Marketing Factory
FAQ
We'll work with your team to develop a scope that best suits your brands’ needs, goals, and budget. Once we agree on the scope (whether the campaign is 20 influencers posting 1 TikTok each or 100 influencers posting on TikTok and Instagram), we'll ask you to select your creators from a curated list we provide. Once you make your selections, we handle everything else, from delivering your products to ensuring posts go live on time.
We can utilize our influential Gen Z network to suit your company's needs. Beyond UGC, we organize focus groups, administer surveys, and execute brand events (whether on campus, in-store, or anywhere else).
Apply to be a 28 ROW creator here. We will get back to you within 1-2 weeks! If accepted, we will provide you with various brand partnership opportunities (both paid & gifted).
The influencers in our network are mostly "nano-influencers"; meaning they have less than 10K followers. Their average following is approximately 6K on both Instagram and TikTok. We manage 20+ of these influencers at a time to run campaigns on Instagram or TikTok for our clients. We also have a management department, where we represent Gen Z influencers with higher follower counts.
Our pricing varies depending on the scope of work, but most of our services begin at $8K.